Hashtek Brand Assets
Logos, Icons & Brand Guidelines
Download official Hashtek PNG logo files and follow the basic brand rules below. This page is intended for partners, media, vendors, collaborators, and internal use.
Usage note: Do not alter, recreate, stretch, rotate, recolour, outline, add effects to,
or change the transparency of any Hashtek logo or icon. Use the positive versions on white or light
backgrounds and negative versions on black or dark backgrounds.
Primary Logos
Use the primary horizontal logo when the Hashtek name needs to be clearly established in an official capacity.
Secondary Logos
Use the secondary vertical logo when a stacked layout fits better than the horizontal primary logo.
Primary Icons
Use the primary icon for secondary pages, merchandise, supporting layouts, and places where a compact Hashtek mark is needed.
Secondary Icons
Brand Guidelines
Logo Usage
- Use the horizontal primary logo for official brand identification.
- Use the vertical secondary logo where a stacked layout fits better.
- Use icons on secondary pages, merch, small spaces, and supporting layouts.
- Keep clear space around the logo equal to at least half the height of the Hashtek icon.
Do Not
- Do not stretch, squash, rotate, or distort the logo.
- Do not change colours outside the approved brand files.
- Do not add drop shadows, outlines, filters, or effects.
- Do not recreate the logo using another typeface.
- Do not move or resize the icon and logotype independently.
Photography
- Use clean, compelling product-focused photography.
- Keep visuals scientific, sanitary, and technical in nature.
- Use the Hashtek Navy to Ice Blue gradient map where it fits the design.
Colour Palette
Hashtek Navy
#202641
RGB 32 38 65
Ice Blue
#33BCED
RGB 51 188 237
White
#FFFFFF
RGB 255 255 255
Stainless Steel
#E3E3E3
RGB 227 227 227
Rosin Gold
#DA9E3C
RGB 218 158 60
Typography Rules
Headlines
- Use Helvetica Neue Condensed Bold where available.
- Set headlines in uppercase.
- Highlight key words in Ice Blue.
Body Copy
- Use Helvetica Neue where available.
- Set body copy in sentence case.
- Keep copy clear, technical, and easy to read.
Brand Feel
- Clean stainless equipment.
- Solventless extraction.
- Scientific, sanitary, and made for hashmakers.
Questions?
For brand inquiries, contact [email protected].