Hashtek brand assets
Logos, Icons & Brand Guidelines
Download official Hashtek PNG logo files and follow the basic brand rules below. Intended for partners, media, vendors, collaborators, and internal use.
01 / Downloads
Primary Logos
Use the primary horizontal logo when the Hashtek name needs to be clearly established in an official capacity.
02 / Downloads
Secondary Logos
Use the secondary vertical logo when a stacked layout fits better than the horizontal primary logo.
03 / Downloads
Primary Icons
Use the primary icon for supporting layouts, merchandise, and places where a compact Hashtek mark is needed.
04 / Downloads
Secondary Icons
05 / Use it well
Brand Guidelines
Logo Usage
- Use the horizontal primary logo for official brand identification.
- Use the vertical secondary logo where a stacked layout fits better.
- Use icons on secondary pages, merch, small spaces, and supporting layouts.
- Keep clear space equal to at least half the height of the Hashtek icon.
Do Not
- Do not stretch, squash, rotate, or distort the logo.
- Do not change colours outside the approved brand files.
- Do not add drop shadows, outlines, filters, or effects.
- Do not recreate the logo using another typeface.
Photography
- Use clean, compelling product-focused photography.
- Keep visuals scientific, sanitary, and technical in nature.
- Use the Hashtek Navy to Ice Blue gradient map where it fits the design.
06 / Core system
Colour Palette
#202641RGB 32 38 65#33BCEDRGB 51 188 237#FFFFFFRGB 255 255 255#E3E3E3RGB 227 227 227#DA9E3CRGB 218 158 6007 / Typography
Type Rules
Built for the cleanest heads
Headlines
Use Helvetica Neue Condensed Bold where available. Set headlines in uppercase and highlight key words in Ice Blue.
Clean, technical language for serious solventless equipment.
Body Copy
Use Helvetica Neue where available. Set copy in sentence case and keep it clear, technical, and easy to read.
Brand support
Questions?
For brand inquiries, file requests, or usage approval, contact Aleks.
aleks@hashtek.ca